Wednesday, March 21, 2012
When first making an artist website, I unceremoniously titled it All Things Odd, because A) I couldn't think of anything else to call it and B) I actually do like odd things. A couple years later when it became clear that a Textiles-based entrepreneurship was the way to go, I thought pretty hard about developing a personal brand and came up with Get Off My Lawn. I took down my old website, more or less redid everything and totally changed the look of things, assuming that All Things Odd would never be seen again.
We live in the age of DIY's most charming incarnation to date. As craft is embraced by the hyper-connected culture of New Media, it once again enjoys a voyage down the mainstream... and the anti-consumerist sentiment of the movement is expressed through an homage to the can-do spirit and thrifty ingenuity of The Greatest Generation.
It's all as perfectly sweet as strawberry preserves.
But this rosy nostalgia, this Etsy chic, is only one face of Modern Craft. People weary of the owl craze and hipsters making saucy new twists on Granny squares will be pleasantly surprised by the variety and daring exhibited by Sheridan College's Craft and Design grads.